Are you stuck in a "stable" career while secretly dreaming of going all-in on your jewelry business?

In this episode, I sit down with Heidi Kalafut of Heidi Marie Private Jeweler to talk about her courageous leap from an 11-year career in financial services into a six-figure custom fine jewelry business. We unpack how she grew from a few engagement ring referrals to a thriving private studio, how she navigated that messy overlap between her 9–5 and her jewelry business, and what it really looks like to build a business while raising two little ones. Heidi shares the networking strategies that actually move the needle, how she thinks about pricing and markups with gold costs skyrocketing, and why this is exactly the time to raise your prices. If you've been craving proof that it's possible to build a profitable, sustainable jewelry business on your own terms, this conversation will light a fire under you.

What You Will Learn in this Episode:

1. How Heidi transitioned from a "stable" financial services career into a six-figure custom jewelry business in just a few years
2. Practical mindset shifts for taking the leap from hobby to true jewelry business (without waiting to feel "ready")
3. Networking strategies that feel genuine (not salesy) and actually bring in dream jewelry clients
4. How to think about pricing, markups, and price increases when gold and material costs keep going up
   
   

Topics Discussed:

• Heidi's journey from art major to retail jewelry, financial advisor, and finally private jeweler
• Starting a jewelry business in 2020 while pregnant and parenting a toddler
• The tipping point of leaving a 9–5 to go full time in your jewelry business
• Networking vs. social media as a primary growth strategy
• Pricing, margins, and communicating price increases to clients
• Balancing (and realistically juggling) motherhood, business growth, and new revenue streams
  
  

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Heidi's Instagram | https://www.instagram.com/heidimarieprivatejeweler

Heidi's Website | https://heidimarieprivatejeweler.com/